Yourbabysugly

Companies are failing on both ends of the revenue spectrum

Today, PE firms and their holdings must do much more in less time!

Portfolio companies are leaving millions of dollars in revenue on the table by failing to optimize Customer Lifetime Value.

THESE FAILURES CAN BE TRACED TO 3 KEY ISSUES

Misalignment of the Selling Process with Customer Acceptance - Limited segmented understanding of prospect and customer acceptance hinders offer and dialogue strategy optimization
Democratization of Leads -Treating all leads equally with a “what works best on average” solution
De-prioritization of Retention – Lack of differentiated retention activities against high value customers accelerates attrition and places disproportionate reliance on new customer growth.

ACCORDINGLY, WE FOCUS ON THREE TRAJECTORIES

Customer Product Acceptance
Lead Conversion Optimization
Customer Retention Improvement

IMPROVE ACCEPTANCE by optimizing your message and identifying precisely who are your most likely future customers —and what are they doing and using today. This enables

discovery of what it will take to switch to you.

MAKE LEADS WORK HARDER by converting at a higher rate while finding pockets of lost opportunity where the message, channels or offers aren’t currently winning over key potential customers.

AND, ensuring that the customers you do have – ESPECIALLY THE HIGH VALUE CUSTOMERS — COME BACK REPEATEDLY!

YBU solutions are able to integrate Acceptance, Acquisition and Retention into sustainable incremental revenue … A REVENUE BEAUTIFICATION

YOUR BABY'S UGLY — LET'S PRETTY IT UP

YOUR BABY'S UGLY — LET'S PRETTY IT UP

THIS IS OFTEN THE PROBLEM

Companies are failing on both ends of the revenue spectrum